Ezoic vs Mediavine: which is better for your site in 2026?

Ezoic vs Mediavine is usually framed as a choice between two alternatives for the same site. The public record says they mostly serve different sites. Both networks publish their full publisher lists in a file called sellers.json, and we read those files every day, so we can compare exactly who each one carries.

Ezoic vs Mediavine requirements: who each network accepts

Both networks change their published entry requirements from time to time, so we do not quote them. What we can measure is the result: the size of the sites each network actually accepted. We index 7,683 live Ezoic sites and 8,638 Mediavine sites.

The gap is widest at the bottom. Ezoic’s smallest tenth of sites sits at 1, about as low as the scale goes: new or very small sites. Mediavine’s smallest tenth is at 10. In practice Ezoic accepts sites at almost any size, and Mediavine accepts sites once they are established.

At the top the two are much closer. Both carry large, well-known sites; Ezoic simply carries thousands of small ones as well. That is what Ezoic’s wide funnel looks like in data. For Mediavine’s bar in more detail, see is Mediavine hard to get into?

Ezoic vs Mediavine by niche

Split by subject, the two barely compete. Mediavine leads 13 of the 27 niches where both have real presence; Ezoic leads 14.

Mediavine is strongest in Parenting & Family, Travel, Lifestyle (General), Crafts & DIY: the home-and-family blogging world it was built in. Ezoic is strongest in Reference, Tools & Software, News & Politics, Automotive: sites people visit to look something up, rather than blogs with a following.

Ezoic vs Mediavine RPM and earnings

Neither network publishes its rates, and the RPMs publishers quote online vary by a factor of ten or more depending on niche, audience country and season — so any single “Ezoic RPM vs Mediavine RPM” figure is close to meaningless. What the niche table does tell you is where each network has the most advertisers buying pages like yours, which is the part of earnings a network actually controls. We cover why the quoted numbers disagree so much in why reported RPMs vary so much, and what is publicly known about Mediavine’s pay in how much does Mediavine pay?

Switching from Ezoic to Mediavine: how often it happens

The usual story is that publishers start on Ezoic and graduate to Mediavine once they are big enough. Our daily record lets us count that directly: a site removed from one network’s list and added to the other’s within 45 days.

The traffic runs mainly in the direction the story predicts, but the numbers are small. Switching networks is rare: most sites that leave either network do not show up on any of the 21 we track within the following weeks. The month-by-month picture is in our September 2026 ad network market share report.

33 sites currently appear on both lists. Both networks normally run alone on a site, so these are mostly publishers part-way through a move, still listed by the network they are leaving.

Ezoic alternatives: where sites go after leaving Ezoic

Most “Ezoic alternatives” lists are guesses. These are the networks that sites leaving Ezoic actually joined — 18 moves we could see from both ends since late July 2026.

Mediavine is the most common destination, but not the only one. The right alternative depends on your size and niche: a small tech or gaming site will not clear Mediavine’s bar and is better matched by the networks that lead its niche. The ad networks ranked by how hard they are to get into is the place to start, and the full Ezoic alternatives breakdown matches networks to site size and niche.

Ezoic or Mediavine: which should you choose?

If your site is new or small, the choice is usually made for you: Ezoic’s publisher list shows it takes sites Mediavine’s does not. Check both networks’ current terms rather than a figure quoted in an article.

If you could join either, look at your niche in the table above. A network that leads your subject has more advertisers buying pages like yours. Then decide on what no dataset can show: ad density, page speed, payment terms and support. Publishers who have used both talk most about those.

The full publisher lists are on the Ezoic and Mediavine pages, and the numbers side by side are on the Ezoic vs Mediavine comparison page. If you are weighing Mediavine against its closest rival instead, see Mediavine vs Raptive.

Site counts are live relationships in each network’s sellers.json, checked against the site’s own ads.txt where possible. Neither network publishes rates, and nothing here is a claim about earnings. Every figure on this page is read from our own index when the page is built, and refreshes on a weekly cycle — so the numbers move as the data does. Method and evidence rules: coverage & method.