How much does Mediavine pay per 1,000 views? What can and cannot be known
The honest answer is that we do not know, and neither does anyone publishing a number. What we can do is answer the question underneath it: what kind of site is actually on this network, so you can judge whether the figures you have read describe anything like your situation.
1 August 2026 · 7 min read
Search this question and you will find figures ranging across an order of magnitude, each reported sincerely by a publisher reading their own dashboard. They are not lying and they are not contradicting each other in any meaningful sense. They are describing different sites.
We index advertising relationships, not revenue, so we will not add another number to that pile. What we can do is give you the context that makes the existing numbers interpretable.
What kind of site is on Mediavine
This is the part that is verifiable, and it is what you actually need in order to read anyone else’s reported figure. Mediavine carries 8,638 indexed publishers at a median authority of 29, with a 10th-percentile publisher at 10 and a 90th at 47.
That is a comparatively narrow band by industry standards — narrower than most networks we track. It matters here because it means reported Mediavine figures scatter less than reported figures from the open-funnel networks, whose publishers have far less in common with one another. A Mediavine number you read is more likely to describe a site broadly like the other Mediavine sites, which makes it more informative than an equivalent figure from a network that accepts everyone.
Where its publishers are, and why that dominates the figure
| Category | Mediavine sites |
|---|---|
| Food & Drink | 2,309 |
| Travel | 1,231 |
| Lifestyle (General) | 642 |
| Home & Garden | 598 |
| Parenting & Family | 470 |
| Crafts & DIY | 469 |
| Health & Wellness | 229 |
| Technology | 225 |
Mediavine’s roster is heavily concentrated in the domestic lifestyle categories, and that concentration explains more about its reported earnings than anything about the network itself. These are subjects where the reader is close to a household purchase and the audience is largely in the markets where advertisers spend — the two conditions that produce strong display rates.
So the reason Mediavine figures look good in aggregate is substantially a fact about which publishers are on it, not a fact about its rate card. A gaming or education site joining would not inherit those figures, because it would not inherit the advertiser demand that produces them.
The four things that decide your number
Whatever network you are on, the same variables dominate: your pages per session, your audience geography, your subject matter, and the month you are measuring. All four move revenue more than the choice of network does, and the first two are almost never stated in a publicly reported figure.
We went through each of them, with the measurable ones quantified, in why reported RPMs vary so much. If you are trying to work out whether a figure you read applies to you, that is the piece to read next.
How to get a genuinely useful estimate
Two approaches work, and neither involves a published table. The first is to find publishers in your own category with a comparable audience and ask them directly — publisher communities are candid about this, and the figures are worth many times what a search result is worth because you can interrogate the context.
The second is to reason from your current earnings. If you are already running advertising, you know your own RPM, your seasonality and your session depth. The realistic question is not what Mediavine pays in the abstract but what a better-sold version of your existing inventory is worth — which is a much narrower and more tractable question than the one people usually ask.
What we can tell you instead
Whether you are likely to be accepted, and what company you would be joining. Mediavine’s floor and how it compares with every other network is in is Mediavine hard to get into; the category-by-category comparison against its closest rival is in Mediavine vs Raptive; and its full indexed publisher list is on its network page.
Those are questions with verifiable answers. “What does it pay” is not, and the confident answers you will find elsewhere are the least reliable part of the public conversation about ad networks.
Common questions
How much does Mediavine pay per 1,000 views?
Nobody outside a publisher's dashboard can verify this, including us. Rates are not published by any network and cannot be observed by a third party. The figures circulating online come from self-selected, usually undated screenshots posted by individual publishers, with no information about the category, audience geography or session depth that determine most of the variation.
Is Mediavine's RPM higher than other networks?
Reported figures tend to be higher, but the comparison is confounded. Mediavine's roster is concentrated in domestic lifestyle categories where advertiser demand is strongest, and its publishers sit in a comparatively narrow authority band around 29. Those publishers would earn more than an average site on almost any network. The difference you are reading is substantially about who is on the network rather than what it pays.
Will my RPM go up if I switch to Mediavine?
It depends far more on your category and audience geography than on the switch. A domestic-audience lifestyle site moving up from a low-floor network has a genuine case for improvement. A site with heavily international traffic, or in a category where Mediavine holds little share, is unlikely to inherit the figures its typical publisher reports.
Why do published Mediavine RPM figures disagree with each other?
Because they describe different sites in different months. Pages per session, audience geography, subject matter and seasonality each move the number substantially, and publicly reported figures almost never state any of them. Reported numbers also skew high, since people post results they are pleased with.
How can I estimate what I would earn before applying?
Reason from your own numbers rather than from published ones. You already know your session depth, your seasonality and — if you run any advertising today — your current RPM. The tractable question is what better-sold inventory of the kind you already have is worth, not what a network pays in the abstract. Publishers in your own category with a comparable audience are the best source for that.
We index advertising relationships from the public record. We have no visibility into any publisher’s revenue, and nothing here should be read as a rate claim. Every figure on this page is read from our own index when the page is built, and refreshes on a weekly cycle — so the numbers move as the data does. Method and evidence rules: coverage & method.