Every site is classified into one category from the text of its own homepage. Open a niche to see its sites ordered by authority, the networks most active in it, and how many publishers there run more than one network. This is the fastest way to size a competitive set — or to find out who monetises the kind of site you are about to launch.
Recipes, cooking techniques, baking, meal planning, restaurant and product reviews, coffee, wine, cocktails, specific diets such as keto or vegan.
Video games, walkthroughs and guides, game news and reviews, esports, board games, tabletop RPGs, game modding.
Destination guides, itineraries, hotel and airline reviews, road trips, theme parks, cruises, expat and digital nomad life.
Broad personal or lifestyle sites that genuinely mix several categories without a dominant one — general blogs, magazine-style sites, quotes and inspiration.
Consumer electronics, phones, computers, software tutorials, apps, programming, AI, cybersecurity, troubleshooting guides.
Film, television, streaming, music, books, anime, comics, celebrity news, fandom and pop culture.
Interior decorating, home improvement and renovation, cleaning and organising, furniture, gardening, houseplants, landscaping.
Does not fit any category above: coupon and deal aggregators, calculators and tools, directories, forums, adult content, gambling, or content in a language that cannot be assessed.
General news, local news, current affairs, politics, law, opinion and commentary.
Sewing, quilting, knitting, crochet, woodworking, printables, cricut and paper crafts, scrapbooking, kids' craft activities.
Study guides, exam prep, teaching resources, classroom activities, universities, student life, job hunting, career advice, resumes.
Entrepreneurship, small business operations, blogging and creator income, SEO, marketing, sales, software and SaaS reviews, freelancing.
Pregnancy, babies, toddlers, raising children, homeschooling, family activities, baby gear, relationships within a family.
Online utilities and web apps: search engines, URL shorteners, file and image and video hosting, converters, generators, schedulers and booking tools, form and survey builders, paste and note services, wiki and site hosting, stock photo and asset libraries, SaaS product sites. The defining trait is that the site is a tool the visitor uses rather than content they read. Choose technology instead when the site writes *about* software, gadgets, coding or IT rather than providing a working tool; choose gaming for games themselves.
Team and league coverage, fan sites, match analysis, fantasy sports, betting analysis, sports equipment and gear.
Medical conditions, symptoms, nutrition, supplements, sleep, mental health, therapy, alternative and holistic medicine, caregiving.
Skincare, makeup, haircare, nails, fragrance, fashion, outfit inspiration, shopping guides, personal styling.
Cars, trucks, motorcycles, EVs, buying guides, maintenance and repair, modification, RVs, boats.
Budgeting, saving, debt payoff, credit cards, investing, retirement, taxes, insurance, frugal living, side income.
Dictionaries, thesauruses, encyclopedias, translation, calculators and unit converters, statistics and data lookups, legal and medical reference, academic journals and papers, how-to and instructional guides not tied to a single hobby, obituary and public-record search, maps and atlases. The defining trait is that visitors arrive with a specific question and leave once it is answered. Choose education-careers instead when the site teaches a subject through courses, lessons or degree and job guidance.
Dogs, cats, horses, birds, reptiles, aquariums, breed guides, training, veterinary and pet health, pet products.
Drawing, painting, photography, graphic design, architecture, music production, writing craft, creative software tutorials.
Hiking, camping, backpacking, fishing, hunting, climbing, survival and prepping, outdoor gear reviews.
History, genealogy, archaeology, religion and spirituality, philosophy, mythology, languages, regional and cultural heritage.
Strength training, running, cycling, yoga, home gym equipment, weight loss programmes, athletic performance and recovery.
Science explainers, space and astronomy, biology, environment and climate, weather, geology, birdwatching and nature observation.
Buying and selling property, mortgages, renting, moving, property investing, city and neighbourhood guides.
Wedding planning and inspiration, party and holiday planning, seasonal celebrations, gift guides, event decor and invitations.