Online utilities and web apps: search engines, URL shorteners, file and image and video hosting, converters, generators, schedulers and booking tools, form and survey builders, paste and note services, wiki and site hosting, stock photo and asset libraries, SaaS product sites. The defining trait is that the site is a tool the visitor uses rather than content they read. Choose technology instead when the site writes *about* software, gadgets, coding or IT rather than providing a working tool; choose gaming for games themselves. We currently track 1,077 Tools & Software sites, and this page lists them with the advertising networks each one runs. The most common partner in this category is Ezoic, which appears on 409 of them — a useful signal of who actually buys this kind of inventory, as opposed to who says they do.
Publishers use this page to see which networks accept sites like theirs and at what authority level; buyers use it to size the inventory available in a category before approaching anyone. The table is ordered by authority, so the strongest sites in Tools & Software are at the top.
Which ad network is best for a tools & software site?
By share of sites in this category, Ezoic is the most common partner — it appears on 409 of the 1,077 Tools & Software sites we track. "Best" depends on your traffic and authority, so compare the tier and median authority on each network's page before applying.
How many networks do tools & software sites usually run?
Most publishers carry more than one. The "Also uses" column in the table shows the stack on each individual site, which is a more reliable answer for your own situation than an average.
What authority score do these networks require?
The average site in Tools & Software scores 26. Each network page shows its own median, which is the more useful number: it tells you the level of site that network actually accepts, rather than the level it advertises.
Where does this classification come from?
Each site is classified from the text of its own homepage, into one category. A site that spans two categories is filed under the dominant one, so a recipe blog that also reviews cookware appears here rather than in Shopping.